Even the most donor-focused nonprofits tend to talk a lot about their success. And who could blame them? Through their good work, the hungry are fed, the homeless are sheltered, … Read More
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Watch your focus: Three copy traps that unintentionally exclude donors
Nothing separates donors from the outcome of their generosity faster than copy that either implies or directly states (even accidentally) that it is the organization that is doing the good work.
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The Donor Experience Is in the Details
One of the greatest experiences people will have with your organization is choosing to make a financial contribution to further your shared goal of changing the world. How those donors … Read More
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