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Is Your Nonprofit a Pit Bull or Labrador Retriever?

Some dogs are cute. Some dogs bite. What about your nonprofit? To your donors, are you a pit bull with bite? Or are you an approachable lab with tail wag? … Read More

Will We Ever Learn?

Once upon a time, back when I was a naïve young copywriter, I didn’t know what I was missing by not using the word will more often, or with greater … Read More