In recent years, we have witnessed historic shifts in the way people connect, starting with the rise of social media and continuing through the way businesses interface with a remote … Read More
Four Major Shifts in America and How to Respond to Them
Masterworks has a unique vantage point, with the privilege of working with dozens of organizations across the country. These ministries are changing the world with effective programs and cutting-edge missions. … Read More
How is AI transforming your ministry & fundraising?
I don’t know about you, but everywhere I look, I’m seeing the world being transformed by technology. Products, processes, and entire industries are changing rapidly before our eyes. And “AI,” … Read More
Make a plan for annual planning
January begins one of my favorite times of the year — Annual Planning. Building plans with our client partners and extended Masterworks team is exciting. All the discovery sessions, deep … Read More
Thank you: say it like you mean it
For many, this is the season of giving. Buying gifts for friends and family. Dropping off toys, food, and clothing at local food banks and churches for those in need. … Read More
7 ideas for reaching more people & raising more money this year end
There are just seven more weeks before the end of the year, and we know how critical these weeks are for your fundraising efforts. At Masterworks, we have been fundraising … Read More
What’s the ROI of a Changed Mind?
We 21st century marketers have metrics for everything. Open rate. Conversion rate. Click through rate. ROI. But there’s no uber-metric that tells you every growth-focused decision you should make. For … Read More
7 ways to inspire donors to give with a donor-advised fund
More and more nonprofits are talking about donor-advised funds, or DAFs, and how they fit into a comprehensive fundraising program. That’s because DAFs are a huge opportunity for charities today. … Read More
Are you giving your major donors the good stuff?
The surprising success of a recent fundraising appeal mailed to major donors brought it all back to me. Success so often comes down to your offer — the outcome donors … Read More
The relative value of growing sustainer giving
More and more, I’m encouraged to see nonprofit organizations leaning into recurring giving. Leaders are recognizing that the Subscription Economy has made consumers and donors comfortable with discretionary giving on … Read More