A colleague and I were discussing a clothing curation service subscription that he had received as a gift. You know, the increasingly popular web-based services through which one receives a package of … Read More
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Attentional Bias: Send more emails
The 2012 reelection campaign of Barack Obama rewrote the rules on email fundraising and launched many a marketer thinking about A/B testing, highlighting important stuff and intriguing subject lines (remember … Read More
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Operant Conditioning: We’re addicted to email
We all know that email is a horrible, unproductive distraction to the work we really need to get done. And yet we can’t live without it. In fact, studies show … Read More
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Breakthrough technology that will revolutionize your communication
Communication in 2015 is easy. Email. Text. IM. Online collaboration. Getting your message across to a colleague or a client has never been faster or more efficient than it is … Read More
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