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7 ways to inspire donors to give with a donor-advised fund

More and more nonprofits are talking about donor-advised funds, or DAFs, and how they fit into a comprehensive fundraising program. That’s because DAFs are a huge opportunity for charities today. … Read More

Join us at NRB 2022 in Nashville

We’re hoping that we get the chance to meet you at the NRB 2022 Christian Media Convention. As the world’s largest gathering of Christian communicators and ministry professionals, NRB 2022 … Read More

Do you have a taste for testing?

The point is not that you should do this specific test, or that your results would be this impressive. It’s that you should be testing regularly and wisely to find the most promising opportunities for your organization. The nonprofits that are charging hard toward double-digit growth test constantly to learn and innovate.

Do donors remember the stories we tell?

We get questions. Like this one: Can my organization use the same story multiple times?

The answer is: Yes. And we do that. Occasionally. We tell the same story, especially a powerful one, in an appeal and newsletter a month or two apart, and also in a coordinating e-appeal. I’ve never once heard a client say, “We got a call from a donor who asked why we retold this story.”