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Fundraising Outlook for 2023

Results are in from 2022 year-end fundraising. While many clients ended December down from 2021, most clients raised more in December 2022 than in December 2019. We call this a … Read More

Why I want to take more ‘holy risks’ in 2023

Cathedrals were the space programs of the medieval period. Designing and building a cathedral was an act of daring, vision, boundary-pushing, and determination. Cathedrals were more than “fancy churches.” They … Read More

Make a plan for annual planning

January begins one of my favorite times of the year — Annual Planning.  Building plans with our client partners and extended Masterworks team is exciting. All the discovery sessions, deep … Read More

What we learned in 2022

2022 is coming to an end. Whether you are ready or not, the countdown to 2023 is on. It’s a time of year when many of us reflect back on … Read More

Thank you: say it like you mean it

For many, this is the season of giving. Buying gifts for friends and family. Dropping off toys, food, and clothing at local food banks and churches for those in need. … Read More

Into the Unknown

For those with small children, or those who just love Disney, you may have heard Idina Menzel’s voice belting out a chorus from Frozen 2. It’s the current soundtrack of … Read More

What’s the ROI of a Changed Mind?

We 21st century marketers have metrics for everything. Open rate. Conversion rate. Click through rate. ROI. But there’s no uber-metric that tells you every growth-focused decision you should make. For … Read More