In my last post (Part II of this series), I talked about how to minimize risks from Google’s Maximum Conversions change. This week, I want to shift gears and talk … Read More
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The 2018 Google Grants Changes (Part II): Strategies for Minimizing Risks
A couple of weeks ago, in our blog post The 2018 Google Grants Changes (Part I): What Do They Mean for You?, we talked about how Google Grants policies have … Read More
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The 2018 Google Grants Changes (Part I): What Do They Mean for You?
In early December, you may have received an email from Google about upcoming changes to Google Grants. The tone of the email was glowing, and said in effect: “Good news! We’re … Read More
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Google Grant success secret — bid on your brand
Here’s a scenario I’ve seen play out over and over again: An organization applies for an AdWords Grant from Google, gets super excited about the $10,000 in in-kind media that … Read More
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Mind reading and other Google tricks
Wouldn’t it be great if you could figure out what your constituents were thinking about? Well, it turns out that Google’s Insights for Search might make you a mentalist after … Read More
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Google for Nonprofits
Google for Nonprofits is a program that helps non-profits take advantage of the products and resources Google has to offer. If you put it to use, Google for Nonprofits can … Read More
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