Masterworks has a unique vantage point, with the privilege of working with dozens of organizations across the country. These ministries are changing the world with effective programs and cutting-edge missions. … Read More
Fundraising Outlook for 2023
Results are in from 2022 year-end fundraising. While many clients ended December down from 2021, most clients raised more in December 2022 than in December 2019. We call this a … Read More
How is AI transforming your ministry & fundraising?
I don’t know about you, but everywhere I look, I’m seeing the world being transformed by technology. Products, processes, and entire industries are changing rapidly before our eyes. And “AI,” … Read More
Investigating the future of TikTok ads for digital advertising
The digital advertising environment is a quickly evolving landscape. Staying relevant requires continuous awareness of trends and a constant pursuit to engage with your audience. A key platform entering this … Read More
People of Masterworks | Carter Wade, EVP, Business Development
People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More
Bridging the Development and Finance Divide
It’s amazing how God weaves such a unique group of people into our ministries, with different skill sets and distinctive strengths, each created with a unique perspective on their contribution … Read More
How to Blend Process, Strategy, and Creativity to Maximize Results
Throughout my career, I have been part of marketing and agency teams that have developed great creative as well as, if I’m honest, some not-so-great creative. As I look back … Read More
How AI is transforming digital marketing and fundraising
In just a few short weeks, I’ll be giving a workshop at the National Religious Broadcasters Convention called Artificial Intelligence and Audience Building in Digital Fundraising. In the workshop, I … Read More
It’s the pretty stuff that does the heavy lifting
You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency. Hiring your agency of choice is not the end of a long process, it’s … Read More
Do you have a taste for testing?
The point is not that you should do this specific test, or that your results would be this impressive. It’s that you should be testing regularly and wisely to find the most promising opportunities for your organization. The nonprofits that are charging hard toward double-digit growth test constantly to learn and innovate.