It’s amazing how God weaves such a unique group of people into our ministries, with different skill sets and distinctive strengths, each created with a unique perspective on their contribution … Read More
Throughout my career, I have been part of marketing and agency teams that have developed great creative as well as, if I’m honest, some not-so-great creative. As I look back … Read More
In just a few short weeks, I’ll be giving a workshop at the National Religious Broadcasters Convention called Artificial Intelligence and Audience Building in Digital Fundraising. In the workshop, I … Read More
You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency. Hiring your agency of choice is not the end of a long process, it’s … Read More
The point is not that you should do this specific test, or that your results would be this impressive. It’s that you should be testing regularly and wisely to find the most promising opportunities for your organization. The nonprofits that are charging hard toward double-digit growth test constantly to learn and innovate.
We get questions. Like this one: Can my organization use the same story multiple times?
The answer is: Yes. And we do that. Occasionally. We tell the same story, especially a powerful one, in an appeal and newsletter a month or two apart, and also in a coordinating e-appeal. I’ve never once heard a client say, “We got a call from a donor who asked why we retold this story.”
People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More
Even the most donor-focused nonprofits tend to talk a lot about their success. And who could blame them? Through their good work, the hungry are fed, the homeless are sheltered, … Read More
Last week, we had the privilege of hosting more than a dozen regional and national ministries for a two-day summit. Following are a few themes that emerged from the summit: … Read More
Following such a tremendous year in terms of new donor acquisition, a key priority in 2021 is the retention and cultivation of the new donors into year number two. In our work with nonprofits, new donor conversion and retention strategies are a top focus in 2021.