There are many reasons why even the best-run nonprofits aren’t growing today. But here’s the most likely: The lack of a revenue-generation strategy that will succeed in the most challenging … Read More
Is Your Nonprofit a Pit Bull or Labrador Retriever?
Some dogs are cute. Some dogs bite. What about your nonprofit? To your donors, are you a pit bull with bite? Or are you an approachable lab with tail wag? … Read More
The 2018 Google Grants Changes (Part I): What Do They Mean for You?
In early December, you may have received an email from Google about upcoming changes to Google Grants. The tone of the email was glowing, and said in effect: “Good news! We’re … Read More
Ignore Us Boomers At Your Own Peril
We are a generation that is not accustomed to being ignored. To our way of thinking, the world has always revolved around us. And, we don’t expect it to stop … Read More
3 donation page tests that will increase donor value
Gift amount is the key indicator for a donor’s long-term value. Here are three ideas for testing your gift array. They are designed to increase the average gift amount on … Read More
“This is a football.”
It was the first day of training camp. The year was 1961. Thirty-eight members of the Green Bay Packers football team arrived to start a brand-new season. The previous season ended … Read More
Who Has Your Donor’s Ear?
Of all the cartoons I remember from growing up, The Flintstones was probably my favorite. There’s an episode where Fred is torn between “the angel” on one shoulder and “the … Read More
Are You Smarter Than a 5th Grader?
Many of you may remember the popular television game show Are You Smarter Than a 5th Grader? On the show, adult contestants were pitted against 5th graders as they tried … Read More
Phantom Email Syndrome
Is your organization sending emails you don’t know about? Most likely it is and these phantom emails represent missed opportunity, especially as data show they have the highest interaction rates. … Read More
What’s the first thing that happens when you visit your doctor? Someone comes into the examining room and takes your temperature, blood pressure, pulse and respiration — they’re called vital signs. … Read More