How much would you donate to save 2,000 migratory birds from drowning in oil ponds? How about to save 20,000 birds? 200,000? In one study, three groups were asked these … Read More
Subscribe
Search results for
Negative Social Proof: It’s nothing but trouble
The letter below is from the “Conscience Letter” files of the Petrified Forest National Park in northeast Arizona. It’s one of hundreds of expressions of remorse park rangers have received … Read More
Subscribe
Seth Godin wants you to ask these questions (#3 is especially important)
In a recent post called “Simple questions for writers,” marketing guru Seth Godin suggests that writers ask themselves four questions as they create. The questions are: What is it for? … Read More
Subscribe
Anchoring Effect: We get stuck on little numbers
Is the height of the tallest redwood tree more or less than 1,200 feet? What is your best guess about the height of the tallest redwood tree? Anchoring Effect If … Read More
Subscribe
Media’s role in the Gospel and evangelism
We’re going to take a break from our typical blog topics to bring you a post we think you’ll appreciate. Last fall (2013), a few of us at Masterworks were … Read More
Subscribe
Embrace collaboration
I’m a firm believer that all of the best people are not necessarily housed under one roof in the same organization. With this thought in mind, it makes the most … Read More
Subscribe
41 Shades of Blue
“One problem we have in marketing is that adequacy is the enemy of excellence. In many cases, we’re losing the most money by using campaigns that are working, but are … Read More
Subscribe