Let’s play a numbers game. I’m going to give you a three number sequence. These three numbers follow a rule. I want you to try to figure out the rule … Read More
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Anchoring Effect: We get stuck on little numbers
Is the height of the tallest redwood tree more or less than 1,200 feet? What is your best guess about the height of the tallest redwood tree? Anchoring Effect If … Read More
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Attentional Bias: Send more emails
The 2012 reelection campaign of Barack Obama rewrote the rules on email fundraising and launched many a marketer thinking about A/B testing, highlighting important stuff and intriguing subject lines (remember … Read More
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Contrast Effect: Price like a restaurateur
Have you ever worked your way through the menu at a nicer restaurant and found a very expensive item toward the end? That item is a decoy and likely the … Read More
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Operant Conditioning: We’re addicted to email
We all know that email is a horrible, unproductive distraction to the work we really need to get done. And yet we can’t live without it. In fact, studies show … Read More
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