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Confirmation Bias: Make your donors feel awesome

Let’s play a numbers game. I’m going to give you a three number sequence. These three numbers follow a rule. I want you to try to figure out the rule … Read More

Attentional Bias: Send more emails

The 2012 reelection campaign of Barack Obama rewrote the rules on email fundraising and launched many a marketer thinking about A/B testing, highlighting important stuff and intriguing subject lines (remember … Read More