For those with small children, or those who just love Disney, you may have heard Idina Menzel’s voice belting out a chorus from Frozen 2. It’s the current soundtrack of … Read More
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Investigating the future of TikTok ads for digital advertising
The digital advertising environment is a quickly evolving landscape. Staying relevant requires continuous awareness of trends and a constant pursuit to engage with your audience. A key platform entering this … Read More
CLA Outcomes Conference in Louisville
We would love to see you at Christian Leadership Alliance’s Outcomes Conference on April 26-28 in Louisville! This will be an encouraging time, rich with opportunities to connect, engage, and … Read More
The relative value of growing sustainer giving
More and more, I’m encouraged to see nonprofit organizations leaning into recurring giving. Leaders are recognizing that the Subscription Economy has made consumers and donors comfortable with discretionary giving on … Read More
How AI is transforming digital marketing and fundraising
In just a few short weeks, I’ll be giving a workshop at the National Religious Broadcasters Convention called Artificial Intelligence and Audience Building in Digital Fundraising. In the workshop, I … Read More
It’s the pretty stuff that does the heavy lifting
You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency. Hiring your agency of choice is not the end of a long process, it’s … Read More
Remember Who Holds Us Fast
Things feel difficult and have felt that way for a while, and it seems like they might get more difficult before they get easier. Within my family, the feelings of … Read More
Being thoughtful and being thankful
Every morning, near the start of my prayer time, I do this methodically: I think of three things that I’m thankful for and for each I give thanks to God. … Read More
Do donors remember the stories we tell?
We get questions. Like this one: Can my organization use the same story multiple times?
The answer is: Yes. And we do that. Occasionally. We tell the same story, especially a powerful one, in an appeal and newsletter a month or two apart, and also in a coordinating e-appeal. I’ve never once heard a client say, “We got a call from a donor who asked why we retold this story.”
4 ways to leverage Conversion Optimization to grow your digital acquisition
With a growing number of Masterworks clients now bringing in more than half of their new donors online, digital has arrived. It’s fast becoming the place to find and cultivate … Read More