Even the most donor-focused nonprofits tend to talk a lot about their success. And who could blame them? Through their good work, the hungry are fed, the homeless are sheltered, … Read More
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People of Masterworks | Mark Neigh, VP of Digital
People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More
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People of Masterworks | Cassandra Johnson, VP of Data
People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More
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Creativity isn’t just for creatives: Part II
The surest way to block creativity is to pretend you already know all the answers. So don’t. Instead, be a learner.
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Watch your focus: Three copy traps that unintentionally exclude donors
Nothing separates donors from the outcome of their generosity faster than copy that either implies or directly states (even accidentally) that it is the organization that is doing the good work.
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