Masterworks has a unique vantage point, with the privilege of working with dozens of organizations across the country. These ministries are changing the world with effective programs and cutting-edge missions. … Read More
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Fundraising Outlook for 2023
Results are in from 2022 year-end fundraising. While many clients ended December down from 2021, most clients raised more in December 2022 than in December 2019. We call this a … Read More
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How is AI transforming your ministry & fundraising?
I don’t know about you, but everywhere I look, I’m seeing the world being transformed by technology. Products, processes, and entire industries are changing rapidly before our eyes. And “AI,” … Read More
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Make a plan for annual planning
January begins one of my favorite times of the year — Annual Planning. Building plans with our client partners and extended Masterworks team is exciting. All the discovery sessions, deep … Read More
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What we learned in 2022
2022 is coming to an end. Whether you are ready or not, the countdown to 2023 is on. It’s a time of year when many of us reflect back on … Read More
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Three things we learned from Giving Tuesday (that you can still implement before year end!)
Giving Tuesday is now ingrained into the holiday season, and it’s more popular than ever. The Giving Tuesday Data Commons estimates that “giving in the United States alone totaled $3.1 … Read More
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Into the Unknown
For those with small children, or those who just love Disney, you may have heard Idina Menzel’s voice belting out a chorus from Frozen 2. It’s the current soundtrack of … Read More
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Surprising ideas at the intersection of causes & brands
What can leaders learn from broader trends that are transforming our world today? The Purpose & Profit Podcast was created to help answer the question, “What are the surprising ideas … Read More
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Production costs are up. How can you mail less?
Many of the nonprofits we work with at Masterworks were founded before digital marketing transformed the landscape. They’re used to feeding donors a steady diet of direct mail appeals and … Read More
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Get over the complicated and keep it simple
There’s an old rule of thumb that says 95% of the people only use 5% of the functions. This is never more true — as Donald Norman pointed out in … Read More
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