There’s an old rule of thumb that says 95% of the people only use 5% of the functions. This is never more true — as Donald Norman pointed out in … Read More
We would love to see you at Christian Leadership Alliance’s Outcomes Conference on April 26-28 in Louisville! This will be an encouraging time, rich with opportunities to connect, engage, and … Read More
In just a few short weeks, I’ll be giving a workshop at the National Religious Broadcasters Convention called Artificial Intelligence and Audience Building in Digital Fundraising. In the workshop, I … Read More
We’re hoping that we get the chance to meet you at the NRB 2022 Christian Media Convention. As the world’s largest gathering of Christian communicators and ministry professionals, NRB 2022 … Read More
You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency. Hiring your agency of choice is not the end of a long process, it’s … Read More
Things feel difficult and have felt that way for a while, and it seems like they might get more difficult before they get easier. Within my family, the feelings of … Read More
Every morning, near the start of my prayer time, I do this methodically: I think of three things that I’m thankful for and for each I give thanks to God. … Read More
The point is not that you should do this specific test, or that your results would be this impressive. It’s that you should be testing regularly and wisely to find the most promising opportunities for your organization. The nonprofits that are charging hard toward double-digit growth test constantly to learn and innovate.
We get questions. Like this one: Can my organization use the same story multiple times?
The answer is: Yes. And we do that. Occasionally. We tell the same story, especially a powerful one, in an appeal and newsletter a month or two apart, and also in a coordinating e-appeal. I’ve never once heard a client say, “We got a call from a donor who asked why we retold this story.”
This week marks one year since much of our nation shut down in response to the COVID-19 pandemic. Over the past year we’ve reported regularly on the trends we’ve seen, … Read More