The surprising success of a recent fundraising appeal mailed to major donors brought it all back to me. Success so often comes down to your offer — the outcome donors … Read More
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“This is a football.”
It was the first day of training camp. The year was 1961. Thirty-eight members of the Green Bay Packers football team arrived to start a brand-new season. The previous season ended … Read More
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Who drives offer development in your ministry?
As we work with our clients to help them raise funds, offer development comes up time and time again. One of the central issues is: who drives offer development within … Read More
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