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Three keys to gift asks in acquisition (and reactivation)

We recently tested changing ask formulas for one of our clients and came away with some powerful insights. A little background… Our client had raised their minimum acquisition ask amount … Read More

Telemarketing: Friend or Foe

Recently, as I was preparing for an upcoming client meeting, I was once again reminded of the important role that telemarketing can play in a fundraising program. While most of … Read More