We help Christian organizations by providing services to clean, update & add to their data files.
Clean data is at the heart of successful direct marketing and fundraising efforts. Masterworks offers a Data Hygiene product that cleans your address data using both USPS standardization and nationally verified data sources. Masterworks provides cleaned address data to your organization's donor file using industry best practice sources, including NCOA, PCOA, and PCOA+.
Demographics on your donor file provide insight into understanding your donors that can provide effective strategies for targeting, marketing, and fundraising to acquire, retain, and reactivate donors. Masterworks appends a bundle of consumer-compiled data to your donor file using a variety of demographic attributes.
In order to ensure healthy email data, Masterworks runs through your emails by using the industry’s best practice sources for identifying email addresses that need to be purged in order to increase deliverability rates and decrease spam complaints. This is called Email Hygiene. We then run the bad email addresses through the Email Append process in order to provide correct email addresses, where available.
Accurate contact information ensures that your messages reach the right recipients. Whether it's sending out newsletters, event invitations, fundraising appeals, or emails, maintaining a clean database reduces the risk of returned mail, bounced emails, and frustrated supporters.
A well-maintained database allows for precise segmentation of your donor base. This enables you to tailor your communications to specific groups, addressing their interests, preferences, and giving history. Personalized messages resonate more strongly and increase the likelihood of engagement.
Donors appreciate organizations that remember them and acknowledge their contributions. By having accurate information about their past interactions and donations, you can demonstrate your commitment to valuing and recognizing their support.
You provide the files to be processed in Masterworks provided format.
We run your file.
Masterworks provides fully cleaned and appended files.
Kristi Nichols, Senior Marketing Manager, Orange County Rescue Mission
We would love to talk with you about how Masterworks can help with your data hygiene and append needs. A member of our team will get back to you as soon as possible!
“Utilizing MRI in our fundraising approach has been a game changer, especially for our direct mail campaigns. It's crucial to keep our file health in check, and ensure that our return on investment stays profitable. And this wouldn't have been possible without the relentless dedication and support of the Masterworks team. They have been pivotal in our success. MRI isn't just another tool; for us, it's the backbone of our direct mail strategy. With its insights, we've managed to maintain a healthy file and impressive ROI. I must give credit to the Masterworks team for their continuous support.”
Development Services Project Manager, Bible League
“MRI has been a critical element of our direct mail strategies, especially for lapsed reactivation. It's crucial to keep our file health in check and ensure that our return on investment stays profitable. With MRI insights, we've managed to maintain a healthy file and impressive ROI. I give credit to the Masterworks team for their continuous support.”
VP of Development Services, Bible League International
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CEO - Sitting on the Couch
"Ever since partnering with Masterworks, our fundraising initiatives have experienced a remarkable transformation. Through various data-driven techniques in direct mail selection with MRI and online with digital media, we've honed our strategies to target areas with the most promising returns. The Net Profits we now generate truly reflect the effectiveness of these methods. Partnering with Masterworks has been a breath of fresh air for our organization.For any Christian Nonprofit looking to amplify its fundraising, I highly endorse Masterworks. It's my sincere belief that any Christian Nonprofit seeking to elevate their fundraising would greatly benefit from Masterworks' expertise."
Director, Focus On The Family
Is your nonprofit or ministry ready to start growing your digital fundraising and harness new technology to bring life to declining fundraising tactics?
Part of Masterworks Inc., a collection of companies supporting kingdom work.
