Masterworks Response Index (MRI) is a proprietary donor segmentation model that helps nonprofits increase net revenue by predicting donor response and value, optimizing communication timing, and improving efficiency.
Nonprofit segmentation strategies just got a whole lot easier.
Tap into the power of predictive modeling with Masterworks Response Index (MRI), our proprietary, custom donor segmentation model.
Masterworks Response Index (MRI) deep dives into your donors’ giving history to predict and segment the donors who are most likely to give.
Using Masterworks Response Index (MRI), we’ve improved net revenue for thousands of campaigns, from appeals to newsletters to more.
MRI predicts donors primed to respond. The result? The most efficient segmentation possible. MRI also predicts lapsed reactivation and new donor second gift conversion.
Stop spend where it’s not needed. MRI cuts production and printing costs by building a send-ready mailing list with the highest probability of response.
Our predictive modeling engine takes accuracy and effectiveness to the next level.
It analyzes your donor giving history across all channels, acquisition sources, and other donor information your organization gathers.
It evaluates 1,000+ unique statistical models before identifying the most reliable combination of factors to build the most effective algorithm.
It considers donor giving patterns to identify the ideal time to communicate with your donors.
It provides all the information we need to strategize, design, and launch a campaign with the highest probability of success.
“Utilizing MRI in our fundraising approach has been a game changer, especially for our direct mail campaigns. It's crucial to keep our file health in check, and ensure that our return on investment stays profitable. And this wouldn't have been possible without the relentless dedication and support of the Masterworks team. They have been pivotal in our success. MRI isn't just another tool; for us, it's the backbone of our direct mail strategy. With its insights, we've managed to maintain a healthy file and impressive ROI. I must give credit to the Masterworks team for their continuous support.”
Development Services Project Manager, Bible League
“MRI has been a critical element of our direct mail strategies, especially for lapsed reactivation. It's crucial to keep our file health in check and ensure that our return on investment stays profitable. With MRI insights, we've managed to maintain a healthy file and impressive ROI. I give credit to the Masterworks team for their continuous support.”
VP of Development Services, Bible League International
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CEO - Sitting on the Couch
"Ever since partnering with Masterworks, our fundraising initiatives have experienced a remarkable transformation. Through various data-driven techniques in direct mail selection with MRI and online with digital media, we've honed our strategies to target areas with the most promising returns. The Net Profits we now generate truly reflect the effectiveness of these methods. Partnering with Masterworks has been a breath of fresh air for our organization.For any Christian Nonprofit looking to amplify its fundraising, I highly endorse Masterworks. It's my sincere belief that any Christian Nonprofit seeking to elevate their fundraising would greatly benefit from Masterworks' expertise."
Director, Focus On The Family
Is your nonprofit or ministry ready to start growing your digital fundraising and harness new technology to bring life to declining fundraising tactics?
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