Data Hygiene & Append

The Best Data is Clean Data

We help christian organizations by providing services to clean, update & add to their data files.

Data Hygiene & Append Services

Data Hygiene

Clean data is at the heart of successful direct marketing and fundraising efforts. Masterworks offers a Data Hygiene product that cleans your address data using both USPS standardization and nationally verified data sources.

Masterworks provides cleaned address data to your organization's donor file using industry best practice sources, including NCOA, PCOA, and PCOA+.

Demographic Append

Demographics on your donor file provide insight into understanding your donors that can provide effective strategies for targeting, marketing, and fundraising to acquire, retain, and reactivate donors. Masterworks appends a bundle of consumer-compiled data to your donor file using a variety of demographic attributes.

Email Hygiene & Append

In order to ensure healthy email data, Masterworks runs through your emails by using the industry’s best practice sources for identifying email addresses that need to be purged in order to increase deliverability rates and decrease spam complaints. This is called Email Hygiene.

We then run the bad email addresses through the Email Append process in order to provide correct email addresses, where available.

How It Works

Step 1

You provide the files to be processed in Masterworks provided format.

Step 2

We run your file.

Step 3

Masterworks provides fully cleaned and appended files.

“Accurate data means everything for effective marketing campaigns. Our organization recently refreshed the bulk of our donor records with help from Cassandra and the team at Masterworks. They conducted a comprehensive audit, identified outdated information, and provided refreshed data in a format that best meets our CRM needs. This data hygiene help was quick and affordable. Now, our ministry is even more prepared for fall fundraising. Plus, this enables our Development Team to better connect with supporters. ”

– Kristi Nichols, Senior Marketing Manager, Orange County Rescue Mission

Why Invest In Data Hygiene?

  • Enhance Communication

    Accurate contact information ensures that your messages reach the right recipients. Whether it's sending out newsletters, event invitations, fundraising appeals, or emails, maintaining a clean database reduces the risk of returned mail, bounced emails, and frustrated supporters.

  • Personalization and Segmentation

    A well-maintained database allows for precise segmentation of your donor base. This enables you to tailor your communications to specific groups, addressing their interests, preferences, and giving history. Personalized messages resonate more strongly and increase the likelihood of engagement.

  • Improved Donor Relationships

    Donors appreciate organizations that remember them and acknowledge their contributions. By having accurate information about their past interactions and donations, you can demonstrate your commitment to valuing and recognizing their support.

Contact Us To Get Started Today!

We would love to talk with you about how Masterworks can help with your data hygiene and append needs. A member of our team will get back to you as soon as possible!

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