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Insights Lab Newsletter

Experiments

Fundraising Strategies Informed by In-Market Testing

From email fundraising campaigns to reinvented direct mail approaches, discover new ideas and fundraising strategies rooted in validated results.

Experiments

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Cultivation
Digital Media
Direct Mail
Giving Channels
Market Trends
Monthly Giving
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Evolving Direct Mail and Digital Donor Strategies

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Increase in Online Matchbacks to Direct Mail Acquisition

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Effectiveness of Matching Gifts vs. Challenge Gifts in Fundraising Campaigns

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Impact of Matching Gifts on Fundraising Response Rates

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Impact to Long Term Value of Converting Donors to Monthly

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Welcome to the Digital Age Edge

Is your nonprofit or ministry ready to start growing your digital fundraising and harness new technology to bring life to declining fundraising tactics?

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