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Moving insights you can use

Reflections on the state of Christian marketing & fundraising

Moving insights you can use

Reflections on the state of Christian marketing & fundraising

Top Blogs

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Production costs are up. How can you mail less?

Jaclyn Jones

Many of the nonprofits we work with at Masterworks were founded before digital marketing transformed the landscape. They’re used to feeding donors a steady diet of direct mail appeals and
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Using data science to drive donor selection

Cassandra Johnson

Let’s face it — fundraising can be hard and complicated. It’s a balance of traditional marketing (reaching the right people with the right product at the right time with the
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7 ways to inspire donors to give with a donor-advised fund

Jaclyn Jones

More and more nonprofits are talking about donor-advised funds, or DAFs, and how they fit into a comprehensive fundraising program. That’s because DAFs are a huge opportunity for charities today.
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The relative value of growing sustainer giving

Dave Raley

More and more, I’m encouraged to see nonprofit organizations leaning into recurring giving. Leaders are recognizing that the Subscription Economy has made consumers and donors comfortable with discretionary giving on
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It’s the pretty stuff that does the heavy lifting

Jodi Carlson

You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency.  Hiring your agency of choice is not the end of a long process, it’s
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Is your campaign-mindset limiting your digital performance?

Jef Miller

It’s Time to Kill the Campaign The biggest limiter to success in digital media fundraising is turning your media off, which is what happens with time-based, episodic campaigns. To achieve

Recent Blogs

August 29, 2019

What Nike can teach nonprofits about building a great sustainer program

by Steve Woodworth
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August 30, 2022
by Masterworks Team

The last month of the calendar year is a crucial fundraising season for your ministry. Masterworks has been fundraising in December for decades and we’ve got a lot of tricks … Read More

August 11, 2022
by Masterworks Team

People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More

August 2, 2022
by Allen Thornburgh

We 21st century marketers have metrics for everything. Open rate. Conversion rate. Click through rate. ROI. But there’s no uber-metric that tells you every growth-focused decision you should make. For … Read More

July 28, 2022
by Rory Starks

What can leaders learn from broader trends that are transforming our world today?  The Purpose & Profit Podcast was created to help answer the question, “What are the surprising ideas … Read More

July 13, 2022
by Masterworks Team

It’s amazing how God weaves such a unique group of people into our ministries, with different skill sets and distinctive strengths, each created with a unique perspective on their contribution … Read More

July 5, 2022
by Jaclyn Jones

Many of the nonprofits we work with at Masterworks were founded before digital marketing transformed the landscape. They’re used to feeding donors a steady diet of direct mail appeals and … Read More

June 28, 2022
by Cassandra Johnson

Let’s face it — fundraising can be hard and complicated. It’s a balance of traditional marketing (reaching the right people with the right product at the right time with the … Read More

June 9, 2022
by Jaclyn Jones

More and more nonprofits are talking about donor-advised funds, or DAFs, and how they fit into a comprehensive fundraising program. That’s because DAFs are a huge opportunity for charities today. … Read More

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