Moving insights you can use

Reflections on the state of Christian marketing & fundraising

Moving insights you can use

Reflections on the state of Christian marketing & fundraising

Featured Blogs


Production costs are up. How can you mail less?

Jaclyn Jones

Many of the nonprofits we work with at Masterworks were founded before digital marketing transformed the landscape. They’re used to feeding donors a steady diet of direct mail appeals and

Using data science to drive donor selection

Cassandra Johnson

Let’s face it — fundraising can be hard and complicated. It’s a balance of traditional marketing (reaching the right people with the right product at the right time with the

7 ways to inspire donors to give with a donor-advised fund

Jaclyn Jones

More and more nonprofits are talking about donor-advised funds, or DAFs, and how they fit into a comprehensive fundraising program. That’s because DAFs are a huge opportunity for charities today.

The relative value of growing sustainer giving

Dave Raley

More and more, I’m encouraged to see nonprofit organizations leaning into recurring giving. Leaders are recognizing that the Subscription Economy has made consumers and donors comfortable with discretionary giving on

It’s the pretty stuff that does the heavy lifting

Jodi Carlson

You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency.  Hiring your agency of choice is not the end of a long process, it’s

Is your campaign-mindset limiting your digital performance?

Jef Miller

It’s Time to Kill the Campaign The biggest limiter to success in digital media fundraising is turning your media off, which is what happens with time-based, episodic campaigns. To achieve

Recent Blogs

August 29, 2019

What Nike can teach nonprofits about building a great sustainer program

by Steve Woodworth
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May 23, 2023
by Kate Williams

We live in an ever-shifting landscape, and our responses to these shifts are what allow us to pivot and grow. Masterworks has been actively engaging with our clients over the … Read More

May 5, 2023
by Seth La Tour

Masterworks has a unique vantage point, with the privilege of working with dozens of organizations across the country. These ministries are changing the world with effective programs and cutting-edge missions. … Read More

April 4, 2023
by Bryan Brown

The rhythms of Easter move from the triumphal entry on Palm Sunday to a meal with friends on Maundy Thursday to the gory horror of Good Friday that finishes with … Read More

February 23, 2023
by Jef Miller

In 2018, Domino’s, the largest pizza company in the world, launched a “Paving For Pizza” campaign providing a $5,000 grant to every state to use on paving better roads to … Read More

February 13, 2023
by Jef Miller

Super Bowl, America’s largest advertising event, never fails to showcase the creativity, humor, and heart of brands from a wide range of industries. While this may be an exciting yet … Read More

January 25, 2023
by Steve Woodworth

Results are in from 2022 year-end fundraising. While many clients ended December down from 2021, most clients raised more in December 2022 than in December 2019. We call this a … Read More

January 20, 2023
by Barbara Takata

I don’t know about you, but everywhere I look, I’m seeing the world being transformed by technology. Products, processes, and entire industries are changing rapidly before our eyes. And “AI,” … Read More

January 11, 2023
by Allen Thornburgh

Cathedrals were the space programs of the medieval period. Designing and building a cathedral was an act of daring, vision, boundary-pushing, and determination. Cathedrals were more than “fancy churches.” They … Read More

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