Top Blogs
Production costs are up. How can you mail less?
Jaclyn Jones
Using data science to drive donor selection
Cassandra Johnson
7 ways to inspire donors to give with a donor-advised fund
Jaclyn Jones
The relative value of growing sustainer giving
Dave Raley
It’s the pretty stuff that does the heavy lifting
Jodi Carlson
Is your campaign-mindset limiting your digital performance?
Jef Miller
Recent Blogs
The last month of the calendar year is a crucial fundraising season for your ministry. Masterworks has been fundraising in December for decades and we’ve got a lot of tricks … Read More
People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More
We 21st century marketers have metrics for everything. Open rate. Conversion rate. Click through rate. ROI. But there’s no uber-metric that tells you every growth-focused decision you should make. For … Read More
What can leaders learn from broader trends that are transforming our world today? The Purpose & Profit Podcast was created to help answer the question, “What are the surprising ideas … Read More
It’s amazing how God weaves such a unique group of people into our ministries, with different skill sets and distinctive strengths, each created with a unique perspective on their contribution … Read More
Many of the nonprofits we work with at Masterworks were founded before digital marketing transformed the landscape. They’re used to feeding donors a steady diet of direct mail appeals and … Read More
Let’s face it — fundraising can be hard and complicated. It’s a balance of traditional marketing (reaching the right people with the right product at the right time with the … Read More
More and more nonprofits are talking about donor-advised funds, or DAFs, and how they fit into a comprehensive fundraising program. That’s because DAFs are a huge opportunity for charities today. … Read More