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Moving insights you can use

Reflections on the state of Christian marketing & fundraising

Moving insights you can use

Reflections on the state of Christian marketing & fundraising

Top Blogs

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Production costs are up. How can you mail less?

Jaclyn Jones

Many of the nonprofits we work with at Masterworks were founded before digital marketing transformed the landscape. They’re used to feeding donors a steady diet of direct mail appeals and
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Using data science to drive donor selection

Cassandra Johnson

Let’s face it — fundraising can be hard and complicated. It’s a balance of traditional marketing (reaching the right people with the right product at the right time with the
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7 ways to inspire donors to give with a donor-advised fund

Jaclyn Jones

More and more nonprofits are talking about donor-advised funds, or DAFs, and how they fit into a comprehensive fundraising program. That’s because DAFs are a huge opportunity for charities today.
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The relative value of growing sustainer giving

Dave Raley

More and more, I’m encouraged to see nonprofit organizations leaning into recurring giving. Leaders are recognizing that the Subscription Economy has made consumers and donors comfortable with discretionary giving on
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It’s the pretty stuff that does the heavy lifting

Jodi Carlson

You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency.  Hiring your agency of choice is not the end of a long process, it’s
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Is your campaign-mindset limiting your digital performance?

Jef Miller

It’s Time to Kill the Campaign The biggest limiter to success in digital media fundraising is turning your media off, which is what happens with time-based, episodic campaigns. To achieve

Recent Blogs

August 29, 2019

What Nike can teach nonprofits about building a great sustainer program

by Steve Woodworth
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May 19, 2022
by Mark Neigh

There’s an old rule of thumb that says 95% of the people only use 5% of the functions. This is never more true — as Donald Norman pointed out in … Read More

May 10, 2022
by Craig Torstenbo

The surprising success of a recent fundraising appeal mailed to major donors brought it all back to me. Success so often comes down to your offer — the outcome donors … Read More

April 14, 2022
by Masterworks Team

We would love to see you at Christian Leadership Alliance’s Outcomes Conference on April 26-28 in Louisville! This will be an encouraging time, rich with opportunities to connect, engage, and … Read More

April 7, 2022
by Dave Raley

More and more, I’m encouraged to see nonprofit organizations leaning into recurring giving. Leaders are recognizing that the Subscription Economy has made consumers and donors comfortable with discretionary giving on … Read More

March 31, 2022
by Masterworks Team

People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More

March 24, 2022
by Ray Pokorny

Throughout my career, I have been part of marketing and agency teams that have developed great creative as well as, if I’m honest, some not-so-great creative.   As I look back … Read More

February 24, 2022
by Dave Raley

In just a few short weeks, I’ll be giving a workshop at the National Religious Broadcasters Convention called Artificial Intelligence and Audience Building in Digital Fundraising.  In the workshop, I … Read More

February 10, 2022
by Masterworks Team

We’re hoping that we get the chance to meet you at the NRB 2022 Christian Media Convention. As the world’s largest gathering of Christian communicators and ministry professionals, NRB 2022 … Read More

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