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Moving insights you can use

Reflections on the state of Christian marketing & fundraising

Moving insights you can use

Reflections on the state of Christian marketing & fundraising

Featured Blogs

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Production costs are up. How can you mail less?

Jaclyn Jones

Many of the nonprofits we work with at Masterworks were founded before digital marketing transformed the landscape. They’re used to feeding donors a steady diet of direct mail appeals and
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Using data science to drive donor selection

Cassandra Johnson

Let’s face it — fundraising can be hard and complicated. It’s a balance of traditional marketing (reaching the right people with the right product at the right time with the
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7 ways to inspire donors to give with a donor-advised fund

Jaclyn Jones

More and more nonprofits are talking about donor-advised funds, or DAFs, and how they fit into a comprehensive fundraising program. That’s because DAFs are a huge opportunity for charities today.
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The relative value of growing sustainer giving

Dave Raley

More and more, I’m encouraged to see nonprofit organizations leaning into recurring giving. Leaders are recognizing that the Subscription Economy has made consumers and donors comfortable with discretionary giving on
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It’s the pretty stuff that does the heavy lifting

Jodi Carlson

You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency.  Hiring your agency of choice is not the end of a long process, it’s
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Is your campaign-mindset limiting your digital performance?

Jef Miller

It’s Time to Kill the Campaign The biggest limiter to success in digital media fundraising is turning your media off, which is what happens with time-based, episodic campaigns. To achieve

Recent Blogs

August 29, 2019

What Nike can teach nonprofits about building a great sustainer program

by Steve Woodworth
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November 30, 2022
by Kate Williams

For those with small children, or those who just love Disney, you may have heard Idina Menzel’s voice belting out a chorus from Frozen 2. It’s the current soundtrack of … Read More

little boy laughing with a bible in his hand

November 22, 2022
by Bryan Brown

Extraordinary. Unprecedented. Unexpected. These are words that are far too familiar to most of us, looking backwards at two plus years of “new normals” and looking forward into the next … Read More

November 14, 2022
by Masterworks Team

There are just seven more weeks before the end of the year, and we know how critical these weeks are for your fundraising efforts. At Masterworks, we have been fundraising … Read More

November 4, 2022
by Bryant Casel

The digital advertising environment is a quickly evolving landscape. Staying relevant requires continuous awareness of trends and a constant pursuit to engage with your audience. A key platform entering this … Read More

October 12, 2022
by Masterworks Team

People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More

August 30, 2022
by Masterworks Team

The last month of the calendar year is a crucial fundraising season for your ministry. Masterworks has been fundraising in December for decades and we’ve got a lot of tricks … Read More

August 11, 2022
by Masterworks Team

People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More

August 2, 2022
by Allen Thornburgh

We 21st century marketers have metrics for everything. Open rate. Conversion rate. Click through rate. ROI. But there’s no uber-metric that tells you every growth-focused decision you should make. For … Read More

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