We 21st century marketers have metrics for everything. Open rate. Conversion rate. Click through rate. ROI. But there’s no uber-metric that tells you every growth-focused decision you should make. For … Read More

What can leaders learn from broader trends that are transforming our world today?  The Purpose & Profit Podcast was created to help answer the question, “What are the surprising ideas … Read More

It’s amazing how God weaves such a unique group of people into our ministries, with different skill sets and distinctive strengths, each created with a unique perspective on their contribution … Read More

Many of the nonprofits we work with at Masterworks were founded before digital marketing transformed the landscape. They’re used to feeding donors a steady diet of direct mail appeals and … Read More

Let’s face it — fundraising can be hard and complicated. It’s a balance of traditional marketing (reaching the right people with the right product at the right time with the … Read More

More and more nonprofits are talking about donor-advised funds, or DAFs, and how they fit into a comprehensive fundraising program. That’s because DAFs are a huge opportunity for charities today. … Read More

There’s an old rule of thumb that says 95% of the people only use 5% of the functions. This is never more true — as Donald Norman pointed out in … Read More

The surprising success of a recent fundraising appeal mailed to major donors brought it all back to me. Success so often comes down to your offer — the outcome donors … Read More