Masterworks Digital Media

Reach your donors where they are

The digital landscape is constantly changing, but one thing remains constant: people are spending more and more time online. That's why it's essential for ministries to have a strong digital media presence if they want to reach their donors and raise money.

  • Drive ministry results by inviting Christians to engage with your mission on websites they trust. With our proprietary ad network, we can place your ads on 150+ relevant websites and apps to reach people who are interested in your cause.

  • We can help you create and run effective social media ads that reach your target audience.

  • We can help you optimize your website for search engines so that people can find you when they're looking for information about your nonprofit.

  • We can help you apply for and manage a Google Grant, which can give you up to $10,000 per month in free advertising credits.

  • Email is one of the highest impact platforms for new donor acquisition, especially when targeted to highly engaged Christian audiences and delivered under cover of publishers of trusted Christian content.

    Masterworks partners with a robust set of faith-based publishers to access the inboxes of millions of Christians in America. Through audience testing and creative optimization, many of our clients have achieved better than breakeven new single gift donor acquisition in this channel.

Always On Digital Media

Build a digital-first approach for audience development, new donor acquisition, and cultivation through Always On® digital media

Always On is a 24/7, year-long digital media program constantly optimized to attract and engage prospects (and lapsed donors) in order to deepen their support of your organization through financial conversion. We consistently test and tweak your best content and offers and optimize to match the right message to the right audience at the right time.

Know your audience & engage them fast.

Instead of the traditional approach to media buying, with fixed campaign dates and channel silos, we activate a dynamic digital media plan. Our audience-driven, programmatic approach to media buying enables us to accelerate (or decelerate) the pace of spending and optimize the budget, creative and channel mix based on real-time performance

Media Management Approach

Audience Targeting

Many people who engage with your organization online are not ready to donate. They are somewhere in a classic buying stage that starts with awareness and ends with conversion. Highlighting value propositions based on which stage people are at can increase the overall performance of your digital media program. All people will go through these stages in their own time, at their own speed. But most will touch them all at some point, giving you the opportunity to send targeted offers to individuals in each stage that will appeal directly to their unique needs or tastes at that moment.

Book a Walk-Through

We would love to talk with you about how to transform your fundraising and marketing with Always On digital media.

Fill out the form and our team will be in touch as soon as possible.