Data & Analytics
The best decisions are informed ones.
We help nonprofits utilize their data & analytics to gain real insights and maximize their organization’s impact in ministry & fundraising.
Take the Guesswork Out of Quarterly & Annual Planning
Unlock Your Data and Put it to Work Helping your Ministry
Partner with Industry Experts to Maximize your Fundraising Efforts
Our Data Products
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Masterworks Response Index
Spend less and generate more with your direct mail and telemarketing by using Masterworks Responsive Index (MRI).
MRI is a proprietary, custom donor segmentation model developed using your donor giving history across all channels, donor level information such as acquisition source, and other constituent data maintained by your organization.
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Donor Management Scorecard
Understand what your data says about your donor audience.
One of the core Masterworks’ products that provides the analytical insights needed to help create data-inspired strategy is called our Donor Management Scorecard (DMS). This report provides an overview of the health of your donor file.
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Hygiene & Append Services
Take the burden out of data management.
Masterworks provides cleaned data to your organization's donor file using industry best hygiene practice sources.
We also append a bundle of consumer-compiled data to your donor file using a variety of demographic attributes.
Needing help with something specific?
Masterworks is not a one-size-fits-all model. We understand that organizations have different needs. Schedule a data consultation with us to discuss your data needs!
Why Choose Masterworks for your Data Needs?
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We Reflect 30+ Years of Christian Nonprofit Industry Experience.
For over 30 years, Masterworks has worked with hundreds of Christian Nonprofits to maximize their direct mail and data efforts. We understand the Christian Nonprofit organizational needs and trends better than anyone else in the industry.
We have spent our 30 years observing, analyzing, and reflecting on the factors that contribute to effective ministry. We study and interpret the changes in our culture so that you can apply these learnings to the way you operate your organization.
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Expert analytics and data science are in our core DNA.
At its very core, Masterworks is committed to the practice of the analysis of data. Our founder, Steve Woodworth, brought this discipline to Masterworks at its founding and it remains a core part of how we approach every problem we tackle with our clients on a daily basis.
From the capture, warehousing, and processing of terabytes of data to visualizing and dissecting that data to discover trends and opportunities, Masterworks’ data team is committed to data science and its application is vital to the success we have achieved for our clients.
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Your Goals are Our Goals
Masterworks mission is to help you accomplish yours. Our team is dedicated to partnering with your organization to combine efforts and accomplish more.
We care about the mission’s our client’s pursue. We dedicate our lives to mission & mastery. Data & Analytics is the tool we use to help make your mission a reality.
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Scott Pernice, Director of Development, Modesto Gospel Mission
"As a nonprofit fundraiser and marketer, wearing many hats is the norm. Masterworks played a crucial role in refreshing our donor records, providing accurate information across the board. In addition to updating contact details, they provided valuable demographic data, including wealth information and birthdates. This has been instrumental in building stronger relationships with our faithful donors and is set to enhance the efficiency of our campaigns. Masterworks' swift assistance and data insights have proven invaluable in navigating the complexities of fundraising and donor engagement."
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Linda Reed, Director Of Marketing, Focus On The Family
"Partnering with Masterworks has truly transformed our fundraising initiatives. Through data-driven techniques in both direct mail and online channels, we've optimized our strategies for maximum returns. The Net Profits generated reflect the effectiveness of these methods. It's been a breath of fresh air for our organization, and I highly endorse Masterworks for any Christian Nonprofit looking to amplify its fundraising. Their expertise is invaluable, and I believe any Christian Nonprofit seeking to elevate their fundraising would greatly benefit from Masterworks."
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Marie Hunsucker, Marketing Director, CityTeam
“As a marketing director, ensuring quality across our communications is crucial. Cassandra and the team at Masterworks conducted a thorough audit of our data, identifying inconsistencies and outdated information. Having a partner that ensures accuracy across donor records and integrates data across our systems is invaluable. Our organization has experienced cost savings in email, print, phone, and other campaigns by reducing waste. These updates have enabled more meaningful engagements among our Middle and Major Donors. Masterworks is a reliable ally in maintaining data accuracy and optimizing campaign efficiency.”
Schedule a Data Product Consultation!
We would love to talk with you about how our data products can help your organization to grow. Fill out the form, and our team will be in touch as soon as possible!
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