Ray is responsible for providing strategic leadership for Focus on the Family, CitizenLink and Alliance Defending Freedom. He brings more than 34 years of experience on both sides of the client-agency relationship, having served for-profit and non-profit organizations. His extensive background includes strategic planning, advertising, promotion, new product development, consumer research, business development, business intelligence and a wide range of online experience. A graduate of the University of Illinois, he cut his teeth in the agency business at Leo Burnett, serving major companies such as United Airlines. He played a key role in launching Burnett’s direct marketing unit. He has served local, national and international ministries, including FamilyLife, Moody Ministries, Nashville Rescue Mission, Ligonier Ministries and Mission Aviation Fellowship.